Market

Established 2016 (Los Angeles)

Market (formerly Chinatown Market) was founded by Mike Cherman in 2016.  The Parson's School of Design dropout-turned-Nike-customizer (Nike 255 Studio) conceptualized his brand from childhood memories of NYC's Canal Street (Chinatown) - an area known for bootleg designer items.

The brand's ideology is based on responsiveness and imitability.  Market's agile design approach follows a tight schedule: create graphics in the morning, list online in the afternoon, and produce orders the same night.

The brand has collaborated with a range of brands including: Nike, Puma, Li-Ning, Lacoste, and END (retailer).  Market rebranded from Chinatown Market in Spring 2021 - following the surge in hate crimes against Asian-Americans and Pacific Islanders (AAPI).

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